Marketing

Diocesan Annual Appeal (July 2008 – August 2011) Strategic Marketing Project – Northern British Columbia Description and Goals At the time of the original research in July 2008, eighteen priests, along with twenty-two men and women from nine religious orders, served the eighteen parishes and twenty-one missions of the Diocese of Prince George. Lay people provided […]

Orange Frosty Brand (May 2009 – August 2011) Branding Campaign and Consumer Relationship Strategy – Prince George, British Columbia Description and Goals Orange Frosty is a Smoothie and Juice bar that aims to become a household name and create franchise opportunities for future investors. They are currently facing issues with increasing their brand recognition and delivery of customer focused […]